First Principles: Typography – Make Your Words Readable

🔤 Typography – Make Your Words Readable

Beautiful fonts mean nothing if customers can't read them.
Typography is about readability first, style second.

Why Typography Matters

Your words are your sales pitch. If customers can't read them easily, they won't read them at all.

Good typography:

• Makes content easy to scan
• Guides the eye naturally
• Creates visual hierarchy
• Builds trust through professionalism

👉 Typography is the voice of your brand in visual form.

Typography in Digital Marketing

Common typography mistakes:

• Using too many different fonts (looks messy)
• Font sizes too small to read on mobile
• Decorative fonts for body text
• Poor line spacing making text cramped
• Low contrast between text and background

Typography best practices:

• Use maximum 2-3 font families
• Body text should be at least 16px
• Use decorative fonts only for headlines
• Add enough line spacing (1.5x minimum)
• Ensure high contrast for readability

The Business Impact

Good typography:

1. Increases readership: Easy to read = more people read
2. Builds trust: Professional typography = professional business
3. Improves conversions: Clear text = clear action

👉 Typography = Readability → Readability = Engagement → Engagement = Sales.

Takeaway for SMB Owners

Make your text readable:

• ✅ Limit to 2-3 fonts maximum
• ✅ Keep body text at 16px or larger
• ✅ Add generous line spacing
• ✅ Test readability on mobile
• ✅ Use simple fonts for body text

If they can't read it, they can't buy it.