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The Law of Changing Rules

True entrepreneurs don't just play the game — they adapt when the rules change. Shocks are the real tests that force growth.

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5 min read

The Law of Changing Rules

👉 True entrepreneurs don't just play the game — they adapt when the rules change.

Sometimes business feels unfair.

  • ✔ New taxes.
  • ✔ Sudden tariffs.
  • ✔ Clients cutting costs.
  • ✔ Bigger players eating your market.

The first reaction?
👉 "Why me? How do I survive this?"

But here's the truth every successful entrepreneur learns:
⚡ Shocks are the real tests that force growth.

When the Rules Change

When the rules change, two types of SMEs emerge:

1. The Complainers

  • They blame the system.
  • They shrink.
  • Eventually, they fade.

2. The Builders

  • They use crisis as fuel.
  • They improve quality and systems.
  • They come out stronger and more respected.

History Proves the Law

Every disruption pushes new leaders to the front.
Those who adapt fastest win the next decade.

  • Infosys losing GE made it global.
  • Startups born in recessions became unicorns.
  • Small manufacturers who automated during GST thrived when others collapsed.

The Law of Changing Rules

👉 Don't wait for "good times."
👉 Build your business to withstand shocks.
👉 Invest in execution discipline — because that's what separates survivors from leaders.