The Law of Niche
Your niche will usually find you. The craft and the profession often choose you when the time is right. In the beginning, you have to go wide.
The Law of Niche
Most people worry: "What is my niche? What should I specialize in?"
Here's the truth — your niche will usually find you.
The craft and the profession often choose you when the time is right.
In the beginning, you have to go wide. Explore. Understand different domains. Learn the aspects of many fields. And then, one day, all those scattered dots connect into a micro-niche that feels like an "aha!" moment.
I know this because I've struggled with it for 5 years.
- I started with EdTech — but it didn't feel right.
- I pivoted to FutureCEOs, wanting to help kids build entrepreneurial skills.
- From my failures, I developed Story Marketing.
- And finally, those lessons shaped Warrior CEO.
👉 Every turn, every so-called failure, was just pushing me closer to the right path.
So don't panic if you haven't "found your niche" yet. Keep moving, keep learning, and keep serving. One day, the path will reveal itself — and you'll realize your niche was waiting for you all along.