How authentic storytelling transformed a single outlet in Hyderabad into a national mission for pure, wood-pressed oils.
One evening, as Rupendranath Benarjee sat with his family, he looked at the food being served and felt a deep unease. The oil in their meals — like in most Indian homes — was refined, chemical-laden, and silently damaging health. Heart disease, weak immunity, lifestyle disorders — all of it was connected to what people were consuming daily.
"That moment changed everything."
Rupendranath was no ordinary entrepreneur. With years of manufacturing experience behind him, he understood systems, quality, and discipline better than most. Above all, he was a man of high integrity who believed that business should serve society, not exploit it.
With limited resources, he opened a small outlet in Hyderabad to test his mission — to bring back authentic wood-pressed oils into Indian kitchens. The road wasn't easy. His trust in a partner was broken, money was lost, and setbacks could have ended the journey. But Rupendranath's determination was stronger than betrayal.
Consumers were used to cheap, refined oils. Convincing them to pay more for "authentic" oils required trust and education.
Partnership failures and financial losses could have ended the mission before it truly began.
Starting from zero — no website, no social media, no brand identity. Just a mission and a small outlet.
Operating with minimal capital while competing against established brands with massive marketing budgets.
"What made Shree Shrestha different from the start was not marketing — it was quality and values. Rupendranath refused to compromise on purity. Every bottle reflected his promise of honesty and health."
We created a visual identity that reflected the purity and traditional values of wood-pressed oils. Every design element communicated trust, heritage, and health.
We established Shree Shrestha's social media presence from scratch, creating a platform to share the founder's story, educate consumers, and build community.
For an entire year, we shared Rupendranath's mission, the benefits of wood-pressed oils, and the values behind the brand — consistently, clearly, and with respect to the mission he carried.
Our role was to simply bring that truth forward. We didn't create hype or false promises. We presented the authentic story so families could see and connect with the purity behind the brand.
Your marketing is already giving me enough footfalls, why do I even need a website?
— Rupendranath Benarjee, Founder of Shree Shrestha
The outlet was thriving through storytelling alone. But we knew his vision was larger — to bring purity to families across India. That's why we built the e-commerce platform, opening doors to a national audience.
Slowly but surely, people began to notice. Families started visiting the outlet, not for discounts, but because they resonated with the story and trusted the product.
The website launch was a turning point. With e-commerce, families from across India could now order directly from Shree Shrestha. The brand that began with one outlet was now reaching kitchens hundreds of miles away.
Soon, the story began to travel even further. Distribution enquiries started coming in. Orders began arriving from as far as Mizoram. Within Hyderabad itself, entrepreneurs approached Rupendranath Sir asking for franchise opportunities.
The outlet turned profitable as families began choosing quality over convenience.
Orders flowing from across the country, including remote regions like Mizoram.
Entrepreneurs in Hyderabad approaching for franchise opportunities.
From one small store, Shree Shrestha was transforming into a movement of purity.
Today, Rupendranath is positioning himself not just as a businessman, but as India's leading ambassador for authentic wood-pressed oils.
Our next vision is clear: to make Shree Shrestha a nationwide household brand within the next five years — bringing authentic wood-pressed purity to families in every corner of India.
Over the next two to three years, our Story Marketing team is privileged to work alongside him — building the content, community, and campaigns that support this ambitious mission.
We want to be clear: Shree Shrestha's success rests first and foremost on the integrity of its founder and the uncompromising quality of its products. Without that foundation, no amount of marketing would matter.
Our role was to present that story in a clearer, more compelling way — so that families could truly see and connect with the purity behind the brand. Marketing played a supporting role, but it helped transform hidden value into visible trust.
We take no credit away from Rupendranath Sir. His values, resilience, and vision are the real drivers of this journey. We are simply honored to walk beside him, giving voice to his mission and helping it reach the world.
From one outlet → to a trusted brand → to a national mission for purity.
This is not just the story of a business. It is the story of resilience after betrayal. Of health over harm. Of how one man's integrity, combined with the power of storytelling, is transforming kitchens across Bharat.
This is the story of Shree Shrestha.